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<p><strong>Small and medium-sized enterprises (SMEs) can benefit enormously from artificial intelligence (AI), but success doesn’t come automatically. According to McKinsey &amp; Company, as many as 80% of companies will still not be seeing a return on their AI investments at the company level by 2025. Yet it is precisely within daily work processes that there are enormous opportunities to increase productivity and efficiency.</strong></p><p><img src="https://cms.aihub-oost.nl/uploads/MSTR_helpt_MK_Bers_c8bb6878cf.jpg?token=4_u92-ci2U-ldv7Sz_RaJaznDRCxjAdBtBZ7nAjYhus&amp;expires=1777469763" alt="MSTR helpt MKBers.jpg" srcset="https://cms.aihub-oost.nl/uploads/thumbnail_MSTR_helpt_MK_Bers_c8bb6878cf.jpg?token=JlLaoY8zG31M16Z3EllygFtdrG6wb-ZOgdNLmVO-IuQ&amp;expires=1777469763 245w,https://cms.aihub-oost.nl/uploads/small_MSTR_helpt_MK_Bers_c8bb6878cf.jpg?token=ZllKPs8ePIpx9a3kFxeoXiH8vzadAJQBcB8R2nMU8M4&amp;expires=1777469763 500w,https://cms.aihub-oost.nl/uploads/medium_MSTR_helpt_MK_Bers_c8bb6878cf.jpg?token=BQA2cpBHiSHfKVR7jO88zmFg9GEtEChTovC4tsgGCkY&amp;expires=1777469763 750w,https://cms.aihub-oost.nl/uploads/large_MSTR_helpt_MK_Bers_c8bb6878cf.jpg?token=umj7-6ZCRShrsjs9OOGezp1nPpKNyYGRk2d79PrFPjM&amp;expires=1777469763 1000w," sizes="100vw" width="3841" height="1877"></p><p>Companies that integrate AI in a thoughtful way can achieve significant benefits, ranging from time savings and error reduction to better decision-making. And that’s exactly where the Nijmegen-based company <a href="https://www.mstr.nl/" target="_blank" rel="noopener noreferrer nofollow">MSTR</a> helps entrepreneurs. MSTR specializes in secure and scalable AI solutions that enable organizations to operate smarter, more efficiently, and in a data-driven manner. The company combines technical expertise with a pragmatic approach, focused on concrete results for small and medium-sized businesses. “At MSTR, we help organizations truly harness the potential of AI,” says Tom Koopman, co-founder of MSTR </p><blockquote><p>We develop secure, scalable applications tailored to our clients’ specific challenges. We do this across a wide range of sectors: from construction and real estate to software, manufacturing, legal and financial services, and the public sector.</p></blockquote><h2>A goldmine of data</h2><p>Many entrepreneurs and organizations feel the pressure to innovate and digitize. They often turn to generic tools like ChatGPT. While useful for quick tasks, these tools aren’t tailored to the work processes that truly make a difference. “Every organization sits on a gold mine of untapped data,” explains Koopman. “This can be internal data from, for example, CRM systems or document management, but also external sources such as public government data. The trick is to intelligently unlock this data and convert it into tangible value.”</p><p>MSTR’s approach therefore doesn’t start with the tool, but with the foundation. Together with organizations, they examine: Which processes can AI impact? Which data is being used—and which isn’t? And how do you ensure that departments work together to determine where to take the first step?</p><blockquote><p>By starting small—for example, with a single specific pain point—tangible results emerge quickly. From there, you can build a sustainable AI strategy step by step</p></blockquote><h2>Concrete and Applicable: Real-World Examples</h2><p>The power of AI is evident in practice. MSTR has developed various solutions that demonstrate how AI makes business processes smarter:</p><p>Lawyers and experts spend a lot of time drafting reports. With Savi, developed by MSTR, meetings can be easily transcribed, after which AI delivers a complete report in the correct style within minutes. This saves time and ensures quality.<br>For construction company Van Wijnen, AI automated the collection and analysis of public and internal data. The tool collects and analyzes the necessary data largely automatically, resulting in faster and more accurate reports and more time for strategic decisions.<br>Searching for, writing, and applying for grants is a time-consuming process. JJUMP offers an AI solution that helps organizations easily find the right grant. The tool drafts the application, which significantly reduces the time required and increases the chances of success. In addition, JJUMP automatically keeps the organization informed of the latest grants, ensuring that no opportunities are missed.</p><h2>Vision Is More Important Than Tools</h2><p>These examples make it clear that AI is particularly valuable when it aligns with an organization’s core processes. “We often see companies experimenting with standalone tools, but without a clear strategy, the impact remains limited and the desired Return on Investment (ROI) doesn’t materialize,” says Koopman.</p><p>“AI requires a data-driven approach. It’s okay if a solution currently has a 70% accuracy rate; eventually, a model will emerge that brings that up to 90–100%. The key is for your organization to start thinking now about your processes and how to prepare them for the rapid AI developments on the horizon.”</p><h2>Four Tips for Entrepreneurs</h2><p>MSTR’s experiences yield four clear tips for entrepreneurs who want to get started with AI:</p><ol><li>Understand your processes. Only then can you see where the real opportunities lie.</li><li>Know your data. The quality and availability of data determine whether AI solutions succeed or fail.</li><li>Start small and specific. Don’t wait for the perfect tool; start with a specific problem.</li><li>Look for solutions, not gadgets. Generic tools are fun, but real value lies in applications that fit your organization.</li></ol><p>AI isn’t an end in itself. It’s a means to work smarter, reduce errors, and give people more time for the work that really matters.</p>

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<p>Small and medium-sized enterprises (SMEs) can benefit enormously from artificial intelligence (AI), but success doesn’t come automatically. According to McKinsey &amp; Company, as many as 80% of companies will still not be seeing a return on their AI investments at the company level by 2025. Yet it is precisely within daily work processes that there are enormous opportunities to increase productivity and efficiency.&nbsp;</p>